A FAMILY BUSINESS LOOKING TO THE FUTURE

PIET VAN DER HEEVER, MANAGING DIRECTOR ROWE SOUTH AFRICA (PTY) LTD

ROWE South Africa (Pty) Ltd, established in 2020, is the 1st subsidiary of ROWE Mineralölwerk GMBH on the African Continent, with local warehouses in Johannesburg, Durban and Cape Town, responsible for the sustainable introduction of the ROWE MOTOR OIL brand within Sub-Saharan Africa. ROWE products are available in more than 80 countries worldwide and our dedication to precision and quality ensures that our lubricants are trusted and endorsed by industry leaders, guaranteeing optimal performance and protection for all vehicle, fleet, and equipment owners around the globe.

ROWE has been producing HIGHTEC MADE IN GERMANY products in both our German plants with passion and infinite experience within the racing and lubricants industry for more than 25 years. ROWE’ main factory, located in Worms Germany, is the most modern of its kind in Europe and was designed and built with sustainability in mind. At ROWE we always strive to remain responsive and flexible to our customer's requirements in a dynamic and everchanging market environment. ROWE takes you safely and reliably to your destination and beyond, true to our status quo: “RAISE THE LIMIT” – beyond all borders.

ROWE’ products are characterised by its remarkable quality and extraordinary performance, developed in our own laboratories to meet all market requirements. ROWE MOTOR OIL proudly holds numerous OEM approvals and consistently meet the most stringent specifications of major OEM’ for various types of vehicles and equipment. In addition to our extensive range of motor oils and winter chemicals, we also offer lubricants for a wide variety of other utilisations and applications, for example in the industrial sector.

“I was given the challenge to establish the ROWE brand in an extremely competitive and unfortunately unregulated industry, nevertheless I believe that my twenty-two years' experience within the Southern African automotive aftermarket; driving sustainable growth in sales, brand activations, customer relationships and promotional activities will greatly assist me with my challenge. ROWE exemplifies quality, therefore, exactly the right choice for those vehicle and fleet owners who desire more than just “the standard” in lubrication and of course holds performance close to their hearts.”

Piet van der Heever,

MD ROWE South Africa