always ambitious!
At ROWE, whatever our customers' ambition, ours is to make it happen.
From researching and developing new lubricants and coolants, through their manufacturing and filling, to offering market-ready products and value-adding services, we work hard every day to do more for our partners in automotive and industry worldwide than simply supply premium products – we help them make their business more successful. For smoother day-to-day workshop operations, greater visibility and sell-through efficiency in the aftermarket, a clearer portfolio and higher customer satisfaction.
The ambition of our founder, Michael Zehe, was to build one of Europe's most advanced lubricant production facilities in Germany. That was ambitious, but possible. Our ambition today is to continue this success story – as a family business and as your reliable value-added partner for the development, manufacturing and supply of lubricants & coolants.
ROWE. Lubrication & Cooling made in Germany.
- 350
Staff
- 80
Countries around the world where ROWE products are available
- 110000
Square metres of land area in Worms
The ROWE GROUP
Up to today, a total of 12 companies belong to the ROWE Group. Our business divisions today include not only the production and distribution of lubricants, rather also mechanical engineering and plant engineering, wastewater treatment, container production and the worldwide distribution of our products. A construction business and project company as well as our own motor sports team round off the versatile ROWE family. All the companies in the ROWE Group share a common philosophy, a vision and values.
The ROWE Group includes the following companies:
- ROWE Holding GmbH
- ROWE MINERALÖLWERK GmbH
- ROWE Engineering GmbH
- Palbo GmbH
- ITEC GmbH
- Motorsport Competence Group AG
- ROWE Romania Sales and Distribution S.R.L.
- OOO ROWE Russland
- ROWE Bulgaria EOOD
- ROWE USA INC.
- ROWE South Africa (Pty.) Ltd.
- ROWE International Trading (Beijing) Co., Ltd.
Founded in Worms in 2020, liqwotec GmbH is a joint venture of the energy service provider EWR AG and ROWE Holding GmbH. The company offers highly specialized products to protect against corrosion and sludge in water-based heating and cooling systems. In the process, liqwotec GmbH combines the expertise of EWR AG and the innovative ROWE Group. In doing so, it draws on EWR AG's more than 100 years of experience in the areas of energy supply and water management, as well as ROWE's portfolio of highly specialized products.
The core competence of liqwotec GmbH is professional consulting and implementation in the area of system protection. The developed and applied products developed help customers save costs due to corrosion, calcification and silting and the resulting damage to the systems and their components, as well as the consequentially increased energy requirements, in the medium and long term. The products used are produced exclusively in Germany according to the latest standards and are subject to constant controls in order to meet the highest quality standards at all times.
Milestones
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02/1995FOUNDED IN FLÖRSHEIM-DALSHEIM, RHINE-HESSE
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01/2000COMPANY HEADQUARTERS RELOCATED TO BUBENHEIM
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03/2014START OF PRODUCTION AT THE WORMS PLANT
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10/2015Commissioning the AdBlue filling plant and grease production
